Best of TikTok: Top Viral Makeup Products of 2023

The makeup products trends that took over TikTok in 2023 was insane! So many amazing and affordable gems that got everyone hyped up on the platform! We saw people rocking that lip shade you love and going crazy over that budget-friendly foundation that's just as good as the high-end brands. It's been such a colorful year, and now it's time to spill the tea on the viral makeup products that TikTok couldn't stop talking about in 2023.

So, it's not just about "keeping up with the trends," it's about finding what works best for you. The cool thing is, that these products aren't just for makeup enthusiasts or pros; they're for anyone who wants to have fun with makeup. So, Let me share some of the top viral makeup products that made waves on TikTok in 2023 and loved by people all over the world. And trust me, it'll be worth it!

The Power of TikTok

TikTok has proven to be a powerful platform for launching and promoting various products. Its short-form video format and user-friendly interface have made it a favorite among users, especially Gen Z. With over 1 billion active users worldwide, TikTok has the potential to turn any product into a viral sensation.

The makeup industry is no exception, with many beauty brands leveraging TikTok's reach to showcase their products and connect with their target audience. From tutorials and reviews to challenges and collaborations, TikTok offers endless possibilities for brands looking to create buzz around their products.

Viral Makeup Products on TikTok

Here are some of the top viral makeup products that took over TikTok in 2023:

1. CosRX Snail Mucin Essence

This Korean skincare product has gained a massive following for its hydrating and repairing properties. It’s packed with snail secretion filtrate that helps restore the skin, making it a must-have in your skincare routine. With a whopping 3M views and counting on TikTok, this product has truly caught the attention of beauty enthusiasts across the platform.

The CosRX Snail Mucin Essence isn't just popular, it's causing quite the frenzy. Beauty influencers like @makeupbybia have created videos detailing how to use this product, starting with a gentle cleanser, patting dry, following up with a toner, and then applying the essence. It's not only gone viral on TikTok but also secured the #1 Best Seller position in Amazon's Beauty & Personal Care category.

2. NYX Fat Marker Eyeliner

The NYX Fat Marker Eyeliner win the hearts of makeup lovers on TikTok in 2023. It has been praised for its easy application and smudge-proof formula. Its thick marker-like tip allows for bold lines, making it perfect for creating dramatic eye looks.

Beauty influencers like @charbarker have raved about their obsession with the product, showcasing its glossy finish in their videos. This product's popularity has caused it to sell out multiple times, leaving many scrambling to get their hands on it. All thanks to TikTok!

3. Fenty Beauty Gloss Bomb

The Fenty Beauty Gloss Bomb lip gloss became a staple in many makeup collections. This high-shine lip gloss has taken over the platform, with a staggering 8.4 million views on related videos

Fenty Beauty Gloss Bomb lip gloss was seen on the lips of almost every beauty influencer, with its highly pigmented and non-sticky formula making it a fan favorite.

TikTok user Victoria Danyel @toriadanyel has widely shared their love for this gloss, showing off its shine and long-lasting power. It's no wonder the product has been sold out multiple times since its launch in 2023.

4. Rare Beauty Liquid Blush

Selena Gomez’s beauty brand is known for its blendable and long-lasting products also viral on TikTok is Rare Beauty's Liquid Blush. It gained popularity for its lightweight formula and natural-looking finish.

Influencer like James Nguyen @jamessskay have also reviewed the product, highlighting its ease of use and blendability. Many others have followed suit, creating videos showcasing the product and its stunning results. The product soon became a top-seller at Sephora.

5. Fenty Skin Cherry Rub Daily Face Scrub

Fenty Beauty makes another appearance on this list with its Cherry Rub Daily Face Scrub from the Fenty Skin line. This product went viral for not just its exfoliating properties but also its delicious cherry scent.

This luscious, jammy scrub, loaded with Barbados cherry, fruit enzymes, and caffeine, is celebrated for its ability to brighten, smooth, and refine pores.

TikTok influencers have been showcasing the product's use, demonstrating how a cherry-size amount can transform the skin's texture and appearance. Many users have reported that their dry, flaky skin felt revitalized and refreshed after using the product.

6. E.L.F. Glossy Lip Stains

E.L.F. Glossy Lip Stains was a hit on TikTok in 2023, and it's easy to see why. This budget-friendly product delivers pigmented color with a glossy finish that lasts all day long.

These lip stains come in several shades, and many users have tried out multiple colors, showcasing their favorites on TikTok. With its affordable price point and long-lasting formula, it's no surprise that this product became a viral sensation on the platform.

7. Drunk Elephant Bronzing Drops

Drunk Elephant's D-Bronzi Anti-Pollution Sunshine Serum has become a cult favorite among beauty influencers and TikTok users alike. This product has gained popularity for its ability to give the skin a warm, natural-looking glow while protecting it from environmental stressors.

Beauty enthusiasts on TikTok shared their love for this product, demonstrating how it can be mixed with sunscreen or foundation for a customized bronzed look. The product has also received rave reviews from users, with many claiming it as their go-to for a sun-kissed complexion.

8. Laneige Lip Sleeping Mask

The Laneige Lip Sleeping Mask has been stirring up a storm on TikTok, with millions of views and countless videos dedicated to this skincare game changer. This lip mask is not just another beauty product; it's a sensation that's been embraced by both skincare enthusiasts and celebrities alike. The mask is applauded for its ability to transform dry, chapped lips into a smooth and supple pout overnight.

TikTok users are sharing their experiences, showcasing the mask's effectiveness and variety of flavors. DermDoctor, a popular skincare influencer, shared his review, amassing over 183K likes and a thousand comments.

9. Nudestix Nudies Matte Cream Bronzer

Another viral product on TikTok is the Nudestix Nudies Matte Cream Bronzer. This cream bronzer has gained popularity for its buildable formula, natural finish, and ease of use.

This bronzer is celebrated for its creamy texture and buildable formula, allowing users to achieve a sun-kissed glow or a sculpted contour based on their preference.

Influencers like alysialoo and skincarebanan have shared their love for the product, demonstrating how it adds a natural warmth to the skin.

10. Dior Addict Lip Glow Oil

Rounding off the list of viral TikTok makeup products of 2023 is the Dior Addict Lip Glow Oil. This luxurious lip oil by Dior has taken TikTok by storm, rapidly gaining popularity due to its nourishing properties and high-shine finish.

This product's allure has led to an astounding digital footprint, represented by an impressive 13 million views across various TikTok videos showcasing its use and effectiveness.

Several TikTok influencers and beauty enthusiasts have shared their experiences with the Dior Lip Glow Oil, contributing to its viral status.

In Summary

The rise of viral makeup products on TikTok has been a game-changer for the beauty industry. These products have not only seen a surge in sales and popularity but have also become an essential part of many beauty enthusiasts' routines.

From lip glosses to bronzers, these top viral makeup products of 2023 have captured the hearts and attention of millions on TikTok. With the platform continuously evolving, we can only imagine what new and exciting products will take over our feeds in the coming year 2024.

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